20 TikTok Metrics You Should Be Tracking in 2024

When TikTok first entered the app market, it seemed like another short-lived social media platform that wouldn’t outperform giants like Instagram or Facebook. Yet its captivating short-form videos quickly evolved it from a niche platform into an important marketing and sales channel.

Millions of users worldwide now use TikTok daily to discover new brands and engage with their favorite creators. So, leveraging the platform can help you reach numerous potential buyers and skyrocket your business. But how can you know you’ve made it when there are so many TikTok metrics to track?

If you’re unsure whether your efforts on TikTok are paying off, don’t worry—this guide will walk you through the key TikTok metrics that make a difference and the ones you should monitor in 2024 to maximize your impact on the platform.